Inertia Decision Test

A framework for evaluating if you're doing something because you want to or just because of inertia (momentum).

The Inertia Test

  • Ask yourself: "If this ended tomorrow, would I start it again from scratch?"
  • If the answer is no, you're likely continuing due to inertia rather than genuine desire
  • 90% of what people do is driven by inertia rather than active choice

Two Key Questions to Ask

  1. Project Test
    • If this ended tomorrow, would you restart the same project?
    • Tests if the opportunity is still compelling given what you know now
  2. People Test
    • If you had to start over, would you work with the same people again?
    • Helps evaluate if you have the right team regardless of the project

How to Combat Inertia

  1. Burn Bridges Strategy

    • Deliberately create forcing factors
    • Examples:
      • Quit your job
      • Move to a new city
      • Make drastic changes that force action
    • Creates "back against the wall" situations
  2. Start Small Approach

    • Begin with tiny, manageable steps
    • Focus on $1 before thinking about $1 million
    • Helps break existing patterns

Important Considerations

  • The real risk in life is mediocrity, not failure
  • Most fears are overblown - "there's usually no lion in the room"
  • Taking drastic action requires courage but often has less real risk than perceived
  • Better to actively choose your path than operate on autopilot
  • Inertia should be "in the trunk, not the driver's seat"
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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