Pinterest Apple Store Hack
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A story about an early Pinterest growth hack where employees would change Apple Store display computers to show Pinterest.com.
"Someone told me this about Pinterest - they were such grinders. I remember they used to go into the Apple stores and change all the default homepages to Pinterest.com on the Macs sitting on the table.
This guy's spending hours driving to Apple stores to try to get like 5 impressions. Like who's going to be like 'I went there for an iPhone but you know what I really want to do? What was that website I saw on the demo computer? I'm gonna go sign up and become a daily active user.'
That doesn't happen, but the hustle story makes it worth it. I've done several of those where the hustle story makes it sound like you were going to the nth degree even though it made zero sense to do so."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.