NFT Property Royalties
Share
Gary Vaynerchuk proposes using NFTs and blockchain smart contracts to create perpetual royalty streams from unique real estate properties. The idea leverages blockchain technology to automatically capture a percentage of future property sales in perpetuity.
Key Points:
-
Core Concept:
- Turn unique properties into NFTs with smart contracts
- Build in automatic royalty payments for all future sales
- Target properties with unique characteristics (like Michael Jordan's house)
-
Implementation Example:
- Buy a unique $25M beach house
- NFT the property with a 1-2% perpetual royalty contract
- Each future sale automatically pays previous owners
- Royalties pass down to future generations
-
Value Creation:
- Property owners can monetize beyond initial sale
- Creates multi-generational wealth opportunity
- First buyers typically don't mind the royalty due to long hold times (13-15 years)
-
Additional Revenue Opportunities:
- For special properties (like MJ's house):
- Rent out unique features (basketball court)
- Create experiences and events
- Leverage property for content and promotion
- For special properties (like MJ's house):
-
Market Impact:
- Will change real estate industry dynamics
- Creates new form of property rights and value capture
- Enables property owners to benefit from long-term appreciation
Gary Vaynerchuk
Serial entrepreneur and chairman of VaynerX. Built a $100M company, VaynerMedia, from a daily wine show on YouTube. Early investor in tech giants like Facebook, Twitter, and Uber.
Renowned for marketing expertise and business strategy in the digital age. Hosts top-rated podcast "The GaryVee Audio Experience" and founded VeeCon, a contemporary super-conference.
Part-owner of sports teams and aspires to buy the New York Jets.