NFT Property Royalties

Gary Vaynerchuk proposes using NFTs and blockchain smart contracts to create perpetual royalty streams from unique real estate properties. The idea leverages blockchain technology to automatically capture a percentage of future property sales in perpetuity.

Key Points:

  • Core Concept:

    • Turn unique properties into NFTs with smart contracts
    • Build in automatic royalty payments for all future sales
    • Target properties with unique characteristics (like Michael Jordan's house)
  • Implementation Example:

    • Buy a unique $25M beach house
    • NFT the property with a 1-2% perpetual royalty contract
    • Each future sale automatically pays previous owners
    • Royalties pass down to future generations
  • Value Creation:

    • Property owners can monetize beyond initial sale
    • Creates multi-generational wealth opportunity
    • First buyers typically don't mind the royalty due to long hold times (13-15 years)
  • Additional Revenue Opportunities:

    • For special properties (like MJ's house):
      • Rent out unique features (basketball court)
      • Create experiences and events
      • Leverage property for content and promotion
  • Market Impact:

    • Will change real estate industry dynamics
    • Creates new form of property rights and value capture
    • Enables property owners to benefit from long-term appreciation
23:43 - 25:08
Full video: 50:22
GV

Gary Vaynerchuk

Serial entrepreneur and chairman of VaynerX. Built a $100M company, VaynerMedia, from a daily wine show on YouTube. Early investor in tech giants like Facebook, Twitter, and Uber.

Renowned for marketing expertise and business strategy in the digital age. Hosts top-rated podcast "The GaryVee Audio Experience" and founded VeeCon, a contemporary super-conference.

Part-owner of sports teams and aspires to buy the New York Jets.

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