People Don't Change
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Andrew Wilkinson shares his perspective on human behavior and change, drawing from his extensive experience managing CEOs and companies. He believes that fundamental behavioral changes in people are rare and attempting to change others is usually futile.
Key Points:
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Core Belief on Change:
- People rarely change unless they hit "rock bottom"
- Most continue on their established track
- Change typically requires a severe catalyst (like an intervention or loss of relationships)
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Business Application:
- Can't coach someone into having "high pace" - they either have it or don't
- When challenging a CEO's ideas, they typically double down rather than adapt
- People defend their initial positions due to commitment and consistency bias
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Management Implications:
- Don't hire someone hoping to change their core traits
- Better to accept people as they are than try to transform them
- Focus on working with existing traits rather than trying to modify them
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Personal Relationships:
- Similar to marriage advice: "don't try and change the person you're with"
- Be pleasantly surprised if change occurs, but don't count on it
- Accept people for who they are rather than who you want them to be
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Practical Approach:
- Think of people like elephants - you're just the rider
- Go where the elephant's going and hope for the best
- Focus on working with existing traits rather than trying to modify them
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Strategic Implementation:
- Hire for existing traits you need
- Don't base decisions on potential changes
- Build systems around people's natural tendencies rather than trying to change them
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.