100 People Cold Email
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The power of cold emailing to reach influential people and create opportunities.
Core Cold Email Strategy
- Pick 100 people who you want to reach
- Spend only 30 minutes a day for the next month
- Follow up with each person 10 times until they say no or yes
- Expect about a 10% reply rate if you're interesting or good
- Even though most will say no or not reply, that 10% can be life-changing
Why Cold Emails Work
- The most powerful people on earth are one cold email away
- Email and social media have made the world much smaller than people realize
- Most people never try because they perceive it as too hard
- Those who actually attempt cold emails often succeed
- You'll be surprised how accessible even CEOs of billion-dollar companies are
Cold Email Success Stories
- A student emailed Elon Musk and got a meeting by offering to write a paper about Tesla's strategy
- Someone cold emailed Andy Roddick's mom and got to meet the tennis star
- Venture capitalist who invested in Snapchat got connected through a cold email
- Sam Parr recruited speakers to his conference (HustleCon) through cold emails
- Tim Ferris story: Stanford business school students who tried reaching high-profile people succeeded, including reaching a former president
Keys to Effective Cold Emails
- The follow-ups are where the magic happens - most people only send the initial email
- Being unique or interesting gives you an advantage (like being an 18-year-old entrepreneur)
- Persistence matters more than having the perfect email
- Most people give up too easily or don't even try
- Your email will stand out if you have an interesting story or background
Overcoming Mental Barriers
- Familiar work feels comfortable while unfamiliar work feels hard
- People talk themselves out of cold emailing with excuses about time
- Cold emailing takes much less time than people imagine (about 10 minutes)
- The perceived difficulty is much greater than the actual difficulty
- Most people don't even try, which is why those who do often succeed
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.