GA4 Migration Gold Rush
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A business opportunity exists to help companies migrate from Google Analytics (Universal Analytics) to GA4, capitalizing on Google's forced migration and widespread confusion around the new platform.
Key Points:
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Market Opportunity:
- Google Analytics is forcing all users to switch to GA4
- Most marketers struggle with the migration process
- Current GA users have a countdown timer to migrate before losing access
- Companies can't find clear guidance on proper migration steps
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Service Offering:
- Handle complete GA4 migration for clients
- Charge $1,500 per client
- Provide turnkey, done-for-you service
- Audit existing GA4 setups for proper configuration
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Marketing Strategy:
- Create free content about GA4 migration
- Cold email business owners, particularly in ecommerce
- Target SaaS businesses
- Focus on companies currently using Google Analytics
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Revenue Potential:
- Possible to make $1M+ in 6 months
- Can be run as a 1-2 person service business
- High demand due to forced migration timeline
- Companies willing to pay to avoid learning new system
28:17 - 32:11
Full video: 01:00:17SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.