Enterprise D2C Case Studies

Sam proposes creating a high-end research and case study business focused on direct-to-consumer brands, targeting enterprise clients with premium pricing and an elite brand image.

Key Points:

• Product Structure:

  • Create detailed case studies similar to Harvard Business Review's model
  • Start in specific niches and gradually expand coverage
  • Target price point of $10,000-30,000 per year for subscriptions

• Brand Positioning:

  • Build an elite, prestigious brand image
  • Model after respected names like Gartner, Blackstone, or top universities
  • Create a sophisticated-sounding company name that conveys authority

• Growth Strategy:

  • Start focused in specific niches
  • Gradually expand coverage areas
  • Hire salespeople to drive enterprise sales
  • Add pop culture-centric writers to broaden appeal

• Revenue Model:

  • Focus on recurring revenue through institutional subscriptions
  • Target universities and large corporations
  • Use premium pricing to establish market position

• Market Opportunity:

  • Based on success of Trends (reaching $10M+ recurring revenue)
  • Following model of established players like Gartner
  • Leverage gap between academic and commercial research