Builders Work, Not Tweet

Mike and Kendall share their perspective on why successful operators often maintain a low social media profile, drawing from their experience in the affiliate and e-commerce space. They believe that focusing on execution rather than documentation leads to better business outcomes.

Key Points:

• Early Career Observation:

  • In the poker affiliate world, the most successful operators weren't blogging or sharing updates
  • The biggest players were quietly executing while smaller players were documenting

• Focus on Execution:

  • "Maybe I should do the work and not do the work about it" - Kendall
  • The most successful operators were often the least visible publicly
  • Found inverse correlation between social media presence and business success

• Personal Approach:

  • Both maintained low profiles during major business exits
  • Kendall waited a year after selling his business before telling anyone
  • Mike had never tweeted until after acquiring Milk Road

• Business Philosophy:

  • Prefer to be "under the radar"
  • Focus energy on business operations rather than personal brand building
  • Value privacy and quiet execution over public visibility

• Results Over Recognition:

  • Built and sold multiple hundred-million dollar companies without social presence
  • Success came from focusing on business fundamentals rather than public perception
  • Let results speak for themselves rather than constantly documenting the journey

• Exception to the Rule:

  • Acknowledge that some successful people do maintain high profiles
  • But for their personal style, prefer to stay focused on operations
  • Only share publicly after major milestones are achieved