Spring $30 Giving Program

The Spring is a subscription-based giving program for charity:water that allows people to make recurring monthly donations. Inspired by Spotify's Daniel Ek, it transformed charity:water's fundraising model from annual resets to consistent monthly revenue.

Key Points:

• Core Concept:

  • Monthly subscription program for charitable giving
  • Average donation is $30/month (equivalent to "2 Netflixes and a Spotify")
  • 100% of donations go directly to water projects

• Global Reach:

  • Members from 149 countries
  • Has helped charity:water triple in size over 5 years

• Business Model Innovation:

  • Solves the "January 1st reset" problem where annual donations start at zero
  • Creates predictable, recurring revenue stream
  • Builds long-term community of supporters

• Value Proposition:

  • Donors can give consistently without thinking about it
  • Less than the cost of one person getting clean water per month
  • Accessible price point compared to common subscription services

• Impact:

  • Core driver of organization's growth
  • Available at thespring.com
  • Promotional video has received over 100 million views