Native Deodorant's Facebook Success
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A story about how Moiz Ali, a Harvard Law graduate, built and sold Native Deodorant for $100M in just 2.5 years using Facebook ads.
"There was this guy who went to Harvard Law who had a small ecom startup that he sold for $4 million. He was young and working out of my little 10-person office called the Founders' Dojo. He was looking for something to sell - he thought about mattresses and a few other things, but eventually landed on deodorant.
Right in front of us, literally every day, he learned how to use Facebook ads. In a very short amount of time, he scaled his deodorant business from zero, just an idea, to something like $30-40 million in revenue in literally 18 months. He eventually sold it for $100 million in cash to Procter & Gamble in 24 months.
I saw his sheet - he was spending $4 to acquire each customer who would then spend $16 with him. It was like a money-making machine."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.