Celebrity Home Tourism
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The idea is to buy Michael Jordan's house and turn it into a tourist attraction, following the proven model of historical homes like Graceland and Mount Vernon that generate significant revenue through tourism.
Core Business Model:
- Purchase Jordan's house ($2-3M initial investment)
- Convert into tourist attraction/museum
- Location advantage: 20 minutes from Chicago airport
- Multiple potential revenue streams:
- Ticket sales
- Food service
- Gift shop
- Special events
Proven Market Examples:
- Graceland (Elvis's house):
- 600,000 visitors annually
- $21M in ticket sales alone
- Mount Vernon (George Washington's house):
- $15M in admission sales
- $17M in food sales
- $51M total annual income
Two Potential Operating Models:
-
Museum Approach:
- Modern, photo-friendly exhibits
- Instagram-worthy installations
- Display Jordan memorabilia from collectors
- Interactive experiences
-
Luxury Rental Approach:
- High-end Airbnb model
- Target price: $3,000+ per night
- Market as ultimate sports fan experience
- Focus on bachelor parties and special events
Funding Options:
- Traditional: Raise $2-3M from wealthy investors
- Crowdfunding: Generate PR and built-in customer base through community ownership
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.