High School Nextdoor Business

Lincoln Snyder's story about building a successful exterior cleaning business as a high school student.

"My name is Lincoln Snyder. I'm a senior at Lake Dallas High School. My business is Sunshine Exteriors. We clean windows, gutters, power wash, do fence staining and holiday lighting. We're located in Denton, Texas.

The main goal is to help homeowners protect their investment and have a clean home year-round. My business is two years old. Last year we did $60,000 in revenue at about just above 50% margin.

It's me and I have two 1099 subcontractor employees. Right now I'm completely off the field, so they're doing all the jobs and I'm the one in charge of booking, scheduling, finding the clients.

My primary acquisition source right now is Nextdoor. I go on there and my angle is 'I'm a local high school student, I own a window cleaning pressure washing business, if you'd like a free estimate check out our website.'

I post in just my neighborhood, and it's been enough homes to keep me busy. I think we got maybe 90 customers last year off Nextdoor just between March and September.

For Christmas light installation, I ran ads on Nextdoor and they did extremely well. When I ran the numbers, it was a $9 cost per lead, $30 customer acquisition cost, and a $650 average transaction value - so 21 to one return on ad spend."