Sports Teams: Passion Investment

Marc Lore shares his perspective on sports team ownership, viewing it primarily as a passion project rather than a pure investment. His approach combines childhood dreams with innovative business thinking, emphasizing the opportunity to revolutionize the sports entertainment experience.

• Motivation for Team Ownership:

  • 80% driven by passion and personal interest
  • 20% focused on investment potential
  • Primary goal is "having fun while not losing money"

• Innovation Vision:

  • Believes there's a lack of real innovation in sports
  • Plans to implement technology-driven improvements:
    • Augmented reality for entertainment
    • Dynamic announcing systems
    • Real-time flexible seating arrangements
    • "Moneyball" approach for mid-market team success

• Business Philosophy:

  • Treat the team like a startup
  • Focus on:
    • Clear mission and values
    • Strong vision
    • Emphasis on people
  • Notes that this approach isn't common in sports ownership

• Core Values in Management:

  • Trust: Believing in people before they prove themselves
  • Transparency: Open communication about finances and operations
  • Fairness: Creating inclusive, safe work environments
    • Open compensation systems
    • Equal pay for equal work
    • Elimination of pay disparities

• Personal Connection:

  • Lifelong sports fan who followed every sport
  • Originally dreamed of being a professional athlete
  • Shifted dream to team ownership after athletic aspirations ended
  • Views ownership as reconnecting with sports passion after life transitions