Breathwork Follows Meditation

Shaan discusses breathwork as an emerging wellness trend that's following meditation's path to mainstream adoption, with specific focus on the Othership app he invested in.

Key Points:

• Market Timing:

  • Breathwork is positioned where meditation was in its early adoption phase
  • Following pattern of wellness trends that start niche and become mainstream

• Product Implementation (Othership):

  • Mobile app format
  • Daily guided breathwork sessions
  • Combines with other wellness practices:
    • Morning sunlight exposure (Huberman protocol)
    • Outdoor practice integration

• Market Indicators:

  • Currently viewed as fringe behavior by mainstream
  • Following similar adoption pattern to other wellness trends:
    • Meditation
    • Intermittent fasting
    • Both were initially mocked before becoming mainstream

• Growth Potential:

  • Early-stage market positioning
  • Following validated path of meditation's mainstream acceptance
  • Part of larger wellness trend adoption cycle