Typing Requires Energy

Shaan Puri believes we're entering an era of mass personalization in software, similar to how content consumption shifted from centralized mass media to personalized feeds. Just as everyone became a creator and algorithms curated content individually, AI now enables anyone to create highly personalized software tailored to their specific needs and context.

Key Points:

• The Shift from Mass Media to Personalized Content:

  • Old model: Centralized content (like Friends with 55M viewers) appealed broadly to everyone
  • New reality: People have voted with their eyes for hyper-relevant content
  • Example: He and his wife have completely different content preferences—NBA highlights vs. oddly satisfying crochet videos
  • This became possible because: (1) everyone became a creator, massively increasing supply, and (2) algorithms could editorially curate automatically

• Personal Software is the Next Frontier:

  • Traditional software is built centrally by talented people who must appeal to everybody
  • Now you can create highly personalized software—not just "Sam who likes business biographies" but "Sam who likes business biographies and is going through these specific challenges right now"
  • This is what he calls "personal software"—software that tells you exactly what you need right now

• Vibe Coding as the Creation Method:

  • You roughly describe what you want
  • The AI makes it
  • You refine by saying "yeah but actually I wanted this"
  • It's like ordering at a table where the chef keeps making iterations until you get what you want
  • You don't need to know exactly what you want upfront—you feel the vibes and get there eventually

• Beyond Code—Vibe Creation for Everything:

  • This same pattern is now happening for other skills, not just coding
  • Example: Music creation without knowing Ableton, Fruity Loops, MIDI, or being musically talented
  • You describe the end result you want (like "hype basketball intro music for high school team, high energy build up, make the crowd go wild")
  • You don't use technical terms—no key, beats per minute, or specific instruments
  • You "go straight to the end" and just say what you want

• Practical Tools Enabling This:

  • Whisper Flow: Eliminates typing by allowing voice-to-text anywhere (Slack, Facebook, Instagram, email)
    • Learns your formatting preferences (line breaks, no periods, bullet points)
    • Works across all apps, not just specific ones
  • Claude Code/Cowork: Creates custom applications from descriptions
    • Code: For creating programs
    • Cowork: Like a junior worker for analyzing data, creating plans, making presentations