Military Spouse EA Network
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A company called Squared Away provides virtual executive assistant services by specifically hiring military spouses as EAs. This model creates opportunities for military families while providing reliable virtual assistant services.
Key Points:
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Target Employee Base:
- Military spouses looking for flexible work
- US-based employees
- Can work remotely while spouse is deployed or relocated
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Business Benefits:
- Creates clear expectations for hiring and training
- Builds strong company culture through like-minded employees
- Employees understand each other's situations
- Provides stable income for military families
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Model Advantages:
- Helps with workforce planning by knowing exactly who you're hiring
- Creates aligned company culture through shared experiences
- Serves dual purpose of business success and social impact
- Provides meaningful employment to underserved workforce
This is part of a larger trend of companies finding success by focusing hiring on specific demographics (like stay-at-home parents returning to workforce, ex-cons, or first-time teenage workers) where the hiring strategy becomes part of the business model.
29:08 - 29:49
Full video: 01:06:49SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.