Tony Robbins' Pre-Stage Ritual

A behind-the-scenes look at how Tony Robbins prepares for and executes his high-energy presentations, based on firsthand experience from his former Director of Content Development.

Pre-Stage Preparation

  • Prepares for each event like it's his first time, despite decades of experience
  • Uses handwritten stage signs
    • Contains talking points and stories
    • Reviews all content thoroughly before going on stage
    • Handwrites notes every time (specific reason unknown)

Physical Preparation

  • Uses a rebounder (mini trampoline) backstage
    • Jumps to build physical energy
    • Plays loud music while doing this
    • Combines physical movement with content review
  • Maintains intense energy levels throughout
  • Runs directly onto stage after preparation

Post-Performance Review

  • Immediate "download" session after leaving stage
    • Analyzes what worked and what didn't
    • Seeks feedback from everyone nearby
    • Reviews potential improvements
    • Discusses likes and dislikes from the performance

General Work Approach

  • Works primarily from home rather than office
  • Constantly learning and improving
    • Always meeting with new people
    • Seeking knowledge from various industries
    • Shows interest in new business models and approaches
  • Deeply cares about content quality
  • Consistently over-prepares for everything
  • Maintains high intensity even for routine tasks
05:14 - 06:22
Full video: 24:07
AP

Amy Porterfield

Former director of content development at Tony Robbins Companies turned digital marketing mogul. Built a $100M business through online courses, helping over 80,000 entrepreneurs grow their digital presence. New York Times bestselling author and host of "Online Marketing Made Easy" podcast.

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