Tony Robbins' Pre-Stage Ritual
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A behind-the-scenes look at how Tony Robbins prepares for and executes his high-energy presentations, based on firsthand experience from his former Director of Content Development.
Pre-Stage Preparation
- Prepares for each event like it's his first time, despite decades of experience
- Uses handwritten stage signs
- Contains talking points and stories
- Reviews all content thoroughly before going on stage
- Handwrites notes every time (specific reason unknown)
Physical Preparation
- Uses a rebounder (mini trampoline) backstage
- Jumps to build physical energy
- Plays loud music while doing this
- Combines physical movement with content review
- Maintains intense energy levels throughout
- Runs directly onto stage after preparation
Post-Performance Review
- Immediate "download" session after leaving stage
- Analyzes what worked and what didn't
- Seeks feedback from everyone nearby
- Reviews potential improvements
- Discusses likes and dislikes from the performance
General Work Approach
- Works primarily from home rather than office
- Constantly learning and improving
- Always meeting with new people
- Seeking knowledge from various industries
- Shows interest in new business models and approaches
- Deeply cares about content quality
- Consistently over-prepares for everything
- Maintains high intensity even for routine tasks
05:14 - 06:22
Full video: 24:07AP
Amy Porterfield
Former director of content development at Tony Robbins Companies turned digital marketing mogul. Built a $100M business through online courses, helping over 80,000 entrepreneurs grow their digital presence. New York Times bestselling author and host of "Online Marketing Made Easy" podcast.