Instagram Decorating Empire
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Sam describes a highly profitable Instagram business model focused on middle America moms rather than younger demographics.
Key Points:
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Target Audience:
- Middle America moms are significantly more profitable followers than millennials or Gen Z
- This demographic is much more likely to purchase products featured in content
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Content Strategy:
- Simple, relatable content that resonates with everyday moms
- Not flashy or trying to appear wealthy/elite
- Content that's "easy to follow, easy to like"
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Monetization:
- Extremely high conversion rates on product features
- They would "post like these gummies that they got or this candy or this other widget"
- Sam was shocked by "how many of the products that they sell" - "it was the craziest thing I've ever seen"
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Key Insight:
- "Why are the people listening to this podcast they're like I wanna do things for the creator economy no just do it for lisa in oklahoma"
- Shaan summarizes it as "mom of the economy that's who you wanna sell to"
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.