Enterprise Software Switching Costs
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When companies with 500+ employees select enterprise software, they conduct extensive due diligence because choosing the wrong solution can be extremely costly. This insight comes from analyzing how larger companies approach software purchasing decisions compared to smaller organizations.
Key Points:
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Enterprise Software Purchase Considerations:
- Research includes investigating who invested in the company
- Need to ensure vendor won't go out of business
- Must evaluate customer satisfaction levels
- Requires understanding competitive landscape
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Cost Impact:
- Wrong software selection can be extremely expensive for 500+ person companies
- Switching costs are significant
- Implementation affects hundreds of employees
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Contrast with Small Companies:
- Small companies often make quick decisions
- They might just Google alternatives and pick one
- Can switch more easily if solution doesn't work
- Example: "I'm just going to Google like what's better gusto or zenefits and like we'll just pick one and then we'll switch if it sucks"
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Research Requirements:
- Need to evaluate multiple vendors
- Must understand pricing structures
- Important to assess implementation requirements
- Critical to verify vendor stability
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Decision Making Process:
- More formal than small companies
- Requires multiple stakeholder input
- Takes significantly longer
- Needs thorough documentation
This perspective highlights how enterprise software selection becomes increasingly complex and critical as company size grows, requiring much more thorough evaluation than smaller company purchases.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.