Premier Lacrosse Touring Model

The Premier Lacrosse League (PLL) created a new model for professional sports leagues by combining a touring format with youth engagement and player development. Instead of traditional city-based teams, they operate as a traveling league that maximizes market exposure while creating multiple revenue streams.

Key Points:

• Core League Structure:

  • League owns all teams (not franchise model)
  • Players receive equity in league
  • Provides healthcare and reasonable salaries to players
  • Teams tour together rather than having home cities

• Revenue Model:

  • Weekend-long events in major markets
  • Combines games with youth camps and clinics
  • Players can earn additional income as camp counselors/trainers
  • Media rights deal with ESPN worth $10M

• Market Strategy:

  • Target major markets 1-2 times per year
  • Creates scarcity and event atmosphere
  • Leverages affluent demographic willing to pay for camps
  • Builds youth engagement for long-term growth

• Player Development:

  • Creates media opportunities for players
  • Teaches players how to build personal brands
  • Enables players to build their own businesses through camps
  • Integrates with league structure rather than competing

• Media Integration:

  • Heavy focus on content creation
  • Partners with influencers/media companies (like Barstool Sports)
  • Creates team ownership opportunities for media partners
  • Uses media to build long-term fan engagement