Community Growth Selectivity
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A discussion about how to maintain community quality through selective membership as a group grows, based on an example from early Silicon Valley tech meetups.
Early Silicon Valley Tech Meetup Example
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Started with just two people meeting monthly
- Nirav Tolia (NextDoor founder) and another tech entrepreneur
- Goal was to connect with "fellow nerds" interested in internet technology
- Anyone doing internet-related work was invited initially
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Group quickly attracted notable members
- Early founders of companies like:
- Zynga
- YouTube
- PayPal
- Members were unknown at the time - hadn't achieved success yet
- Early founders of companies like:
Growth Management Strategy
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As group expanded, implemented structured organization
- Split into multiple tables when too large for one
- Assigned dedicated hosts for each table
- Hosts would lead discussions and evaluate attendees
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Increased selectivity as community grew
- More rigorous filtering of new members
- Focus on "dynamic" individuals likely to do interesting things
- Pruned membership to maintain quality
- The bigger the overall community got, the more selective they became
Key Success Factors
- Regular monthly meetings to build consistency
- Comparison of notes between table hosts about attendees
- Careful evaluation of who to invite back
- Focus on quality over quantity
- Emphasis on finding people who "knew where the puck was going"
- Created multiple tables but maintained high standards across all
Results
- Group became an influential tech community
- Many members went on to build major companies
- Would have been "best venture portfolio of all time" if invested in members
- Even junior members at the time (like early Twitter employees) went on to major success
- Demonstrated value of curating community membership carefully as group scales
12:29 - 12:59
Full video: 01:10:35SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.