Community Growth Selectivity

A discussion about how to maintain community quality through selective membership as a group grows, based on an example from early Silicon Valley tech meetups.

Early Silicon Valley Tech Meetup Example

  • Started with just two people meeting monthly

    • Nirav Tolia (NextDoor founder) and another tech entrepreneur
    • Goal was to connect with "fellow nerds" interested in internet technology
    • Anyone doing internet-related work was invited initially
  • Group quickly attracted notable members

    • Early founders of companies like:
      • Zynga
      • LinkedIn
      • YouTube
      • PayPal
    • Members were unknown at the time - hadn't achieved success yet

Growth Management Strategy

  • As group expanded, implemented structured organization

    • Split into multiple tables when too large for one
    • Assigned dedicated hosts for each table
    • Hosts would lead discussions and evaluate attendees
  • Increased selectivity as community grew

    • More rigorous filtering of new members
    • Focus on "dynamic" individuals likely to do interesting things
    • Pruned membership to maintain quality
    • The bigger the overall community got, the more selective they became

Key Success Factors

  • Regular monthly meetings to build consistency
  • Comparison of notes between table hosts about attendees
  • Careful evaluation of who to invite back
  • Focus on quality over quantity
  • Emphasis on finding people who "knew where the puck was going"
  • Created multiple tables but maintained high standards across all

Results

  • Group became an influential tech community
  • Many members went on to build major companies
  • Would have been "best venture portfolio of all time" if invested in members
  • Even junior members at the time (like early Twitter employees) went on to major success
  • Demonstrated value of curating community membership carefully as group scales
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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