Ideas Carry Energy
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Suzy Batiz shares her perspective on how business ideas have their own life force and energy, explaining how resonant ideas naturally lead to success while forced, strategic-only decisions often fail. She developed this understanding after experiencing bankruptcy and rebuilding her business (Poo Pourri) by following what felt energetically alive.
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Ideas Have Living Energy:
- Everything is a living vibration and energetic force
- Ideas that succeed tend to have their own "aliveness" and resiliency
- Failed businesses often result from following "good plans" without passionate, alive ideas
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Resonance vs. Dissonance in Business:
- Resonance: When two energy waves align
- Creates more energy together than apart
- Leads to natural momentum and success
- Dissonance: When energy waves conflict
- Creates less energy than separate parts
- Results in struggle and eventual failure
- Resonance: When two energy waves align
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Signs of a Resonant Idea:
- Keeps "knocking on your door" persistently
- Stays with you for years if not acted upon
- Naturally attracts resources and connections
- Creates excitement and bodily awareness
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Key Insight About Resonant Ideas:
- If an idea comes to you, you have the capacity to execute it
- The idea brings 50% of the energy needed
- You only need to bring your 50%
- Success doesn't depend entirely on you
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Trust Your Internal Guidance:
- Born with internal GPS system
- Better than external mentors
- Physical feelings indicate alignment
- Clear away blocks to access this power
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Business Approach:
- Follow what feels good and alive
- Avoid purely strategic decisions
- Trust bodily intuition over conventional wisdom
- Don't push through resistance or "claw through"
Suzy Batiz
Overcame poverty, abuse, and multiple bankruptcies to found Poo~Pourri and Supernatural. Launched first bottle of Poo~Pourri at 38 after attending a transformative seminar.
Tied with Reese Witherspoon on Forbes' list of America's Richest Self-Made Women.