Glassdoor Review Patterns
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Andrew Wilkinson and Sam Parr discuss how Glassdoor reviews, despite their limitations, can provide valuable signals about a company's culture and management.
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Glassdoor Reviews Have Hidden Value:
- Often dismissed but can provide meaningful signals about company culture
- Not necessarily facts, but indicators worth considering
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Psychology of Review Behavior:
- People typically only go on Glassdoor when they strongly dislike their employer
- Represents voices of the "people who hate you most"
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Positive Signal Interpretation:
- If the most dissatisfied employees still give decent reviews, it's particularly meaningful
- Good ratings become more significant given the negative bias of the platform
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Review Quality Assessment:
- Not about taking reviews as absolute truth
- Value comes from understanding the context of who leaves reviews
- Even "okay" reviews from disgruntled employees can be seen as a positive signal
This perspective suggests that while Glassdoor shouldn't be the only metric, it can be a useful tool in evaluating company culture, especially when considering the natural negative bias of review platforms.
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.