Glassdoor Review Patterns

Andrew Wilkinson and Sam Parr discuss how Glassdoor reviews, despite their limitations, can provide valuable signals about a company's culture and management.

  • Glassdoor Reviews Have Hidden Value:

    • Often dismissed but can provide meaningful signals about company culture
    • Not necessarily facts, but indicators worth considering
  • Psychology of Review Behavior:

    • People typically only go on Glassdoor when they strongly dislike their employer
    • Represents voices of the "people who hate you most"
  • Positive Signal Interpretation:

    • If the most dissatisfied employees still give decent reviews, it's particularly meaningful
    • Good ratings become more significant given the negative bias of the platform
  • Review Quality Assessment:

    • Not about taking reviews as absolute truth
    • Value comes from understanding the context of who leaves reviews
    • Even "okay" reviews from disgruntled employees can be seen as a positive signal

This perspective suggests that while Glassdoor shouldn't be the only metric, it can be a useful tool in evaluating company culture, especially when considering the natural negative bias of review platforms.

22:21 - 22:52
Full video: 23:09
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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