Derek's Privacy-First Growth
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A discussion about Derek, the creator of "More Plates More Dates" YouTube channel, and how he built his following.
"Derek makes a video every single day and he's got 1.5 or 2 million subscribers. What's fascinating is that no one knows his last name. I actually tried to Google it, only spent 5 minutes - I'm sure I could really find it - but he's done a really good job. Everyone just knows him as Derek from More Plates More Dates.
His delivery is very good because it's non-judgmental, it's not overproduced, and he's not trying to sell you something. He's just humorous about it. When he analyzes if someone's using steroids, he'll say things like 'oh this guy's looking saucy here' or 'he's sauced to the gills.'
He has quite a bit of scientific knowledge but also street science. He's not just straight academic nor is he just a meathead. He's got enough knowledge about the science while having enough street smarts about what people actually use and how they say it makes them feel.
These guys like Derek don't call themselves journalists with a capital J, but they really are. They're doing investigative journalism that's quite good - better than a lot of different stuff out there that's done by the quote 'professionals.'"
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.