Coffeezilla's Production Evolution
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Sam Parr discusses how Coffeezilla transformed his content creation approach over three years.
"If you go back into his channel 3 years ago, it's literally him in a messy bedroom holding a mic up with his hand. He literally looks different, his background looks different. Now he has the most attention to detail I've ever seen.
He'll have like a robot sitting behind a bar and he's talking to like a fake robot. He'll fly in people who worked with Logan Paul and interview them in person and make this whole 30-minute video that's as good as 60 Minutes.
He basically wants to uncover internet scams. He'll do a whole thing on Tai Lopez, or Andrew Tate, or Dan Lok. He investigates guys like Logan Paul who had this thing called Crypto Zoo. His production quality has gotten insane recently.
It's fascinating and just shows you that there's levels to the game and people who turn it up a notch get rewarded. Three years isn't that long - this podcast is 3 years old and just the other day you didn't even wear a shirt when you recorded. We still don't even have a camera that works yet."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.