FOIA Marketing Business
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A business model leveraging the Freedom of Information Act (FOIA) to obtain valuable data from government institutions and monetize it through targeted marketing and affiliate offers.
Key Points:
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Use FOIA to Request Data:
- Target public institutions like universities
- Request specific information like student records, contracts, project details
- Pay small processing fees ($100 range) for data access
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Example Implementation:
- Request graduating class information from public universities
- Obtain student data including:
- Names
- Email addresses
- Physical addresses
- Focus on specific programs (e.g., nursing school graduates)
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Monetization Strategy:
- Send targeted affiliate offers to obtained contacts
- Example: Student loan forgiveness program offers
- Charge $500-600 per form completion
- Earn affiliate commissions from single email campaigns
- Potential for 6-figure earnings from single email sends
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Other Applications:
- Request government construction project contracts
- Use historical contract data for competitive bid submissions
- Apply strategy across different government agencies and sectors
The business leverages legal access to public information and converts it into profitable marketing opportunities through targeted affiliate marketing campaigns.
56:58 - 59:15
Full video: 01:16:41SB
Syed Balkhi
Founded WPBeginner, the largest free WordPress resource site. Developed popular WordPress plugins and contributes to Fast Company's expert panels. Dedicated to providing free WordPress education and helping small businesses establish their online presence.