Platform Quality Standards
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Sam Parr shares insights about content quality requirements across different social media platforms, specifically regarding their video content strategy. He emphasizes that platform-specific optimization is crucial for engagement.
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Video Quality Requirements Vary by Platform:
- YouTube can have lower production quality because:
- People watch more passively
- Longer-form content is more forgiving
- Instagram/Twitter need higher quality because:
- Only 2-minute clips
- More active viewing experience
- Higher engagement requirements
- YouTube can have lower production quality because:
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Current Content Performance:
- Videos getting 5-10k views per upload
- Instagram getting "stupid amount" of engagements
- Some clips reaching close to 100k views
- Videos receiving 100+ comments despite only 5k views
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Content Strategy Evolution:
- Planning to increase production to 30-60 videos monthly
- Aiming for 3 videos per week
- Working with dedicated video team (Henry and Dylan)
- Exploring new podcast formats:
- "How X Makes Money" series
- "The Economics of Blank" series
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Platform Distribution:
- Twitter (personal accounts)
- The Hustle's Twitter
- The Hustle Daily (Instagram)
- YouTube (youtube.com/hustlecon)
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Future Outlook:
- Believes their style of clips will become its own genre
- Expects widespread imitation within 1-2 years
- Notes that "no one makes high quality shit for a Twitter video" currently
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.