Black True Crime Opportunity

A business opportunity exists in creating true crime podcasts that diversify the genre, which is currently dominated by a homogeneous style and demographic.

Key Points:

• Black True Crime Podcasts:

  • White space identified: "Black true crime - not a lot of black podcasters doing true crime"
  • Podcasting started "pretty homogeneously white" and true crime specifically has maintained this trend
  • Current true crime style often feels like "midwestern NPR woman" or "New York elitist" presentation

• Comedy True Crime:

  • Gap in the market for true crime with a comedy angle
  • Most true crime podcasts are "very serious, heavy, trying to be mysterious, creepy"
  • Example of success: "My Favorite Murder" - "a true crime comedy podcast" that's "hugely popular"
  • Low bar for humor in the genre: "if you're even moderately funny, you're the funniest true crime podcast"

• True Romance:

  • Opportunity to combine two popular genres: true crime and romance
  • Romance novels have "massive" readership
  • Example of existing content: "Killer Couples" series about "lovebirds who go out and commit murder"

• Style Diversification:

  • Current true crime often has "that Ira Glass" cadence from "This American Life"
  • Need for different voices like "somebody who listened to a lot of Nelly growing up"
  • Potential to break away from the highly produced NPR-style format