Ringless Voicemail Marketing

A marketing tactic shared by Leland that uses ringless voicemail as an alternative to crowded email inboxes. This approach helps cut through traditional marketing noise by delivering messages directly to customers' voicemail.

Key Points:

  • Ringless Voicemail Technology:

    • Calls go straight to voicemail without ringing the phone
    • Leaves a message without interrupting the customer
    • Bypasses traditional phone call resistance
  • Strategic Advantages:

    • Avoids crowded email inboxes where messages get buried under thousands of others
    • Customers receive only 1-2 voicemails per day vs. numerous emails
    • Personal touch through human voice creates better connection
    • Higher likelihood of message being noticed and heard
  • Implementation:

    • Record personalized voice messages
    • Deploy directly to customer voicemail boxes
    • Use as part of broader marketing strategy
    • Maintain regular communication through this channel

This represents one of many "small operational wins" that contribute to overall marketing success by finding unique ways to reach customers effectively.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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