Email Archive Monetization
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Two examples of successful data aggregation platforms that compile and organize existing content into searchable databases, both run by 1-2 people.
Milled.com
- Aggregates email marketing campaigns from various brands
- Allows marketers to search and view competitor email campaigns
- Revenue: $1M/year through:
- Display ads
- Affiliate links when users click through to brands
- Built as a side project by one person
- Low maintenance - automatically collects and archives emails
- Solves problem of marketers needing to subscribe to dozens of competitor emails
OnlyFinders
- Search engine for OnlyFans content creators
- Monetization through pay-per-click from creators/agencies
- Focuses on high-intent category searches
- Key Strategy:
- Ranks high in SEO for specific category searches
- Connects creators with targeted traffic
- Fills discovery gap that OnlyFans platform intentionally doesn't provide
- Run by one person
- Leverages growth of OnlyFans platform
- Provides value to both creators seeking traffic and users seeking specific content
Common Success Factors:
- Aggregate existing content rather than creating new content
- Fill specific market needs/gaps
- Low maintenance once systems are built
- Strong SEO focus
- Clear monetization model
- Leverage growth of larger platforms/markets
44:04 - 49:59
Full video: 01:13:24SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.