Email Archive Monetization

Two examples of successful data aggregation platforms that compile and organize existing content into searchable databases, both run by 1-2 people.

Milled.com

  • Aggregates email marketing campaigns from various brands
  • Allows marketers to search and view competitor email campaigns
  • Revenue: $1M/year through:
    • Display ads
    • Affiliate links when users click through to brands
  • Built as a side project by one person
  • Low maintenance - automatically collects and archives emails
  • Solves problem of marketers needing to subscribe to dozens of competitor emails

OnlyFinders

  • Search engine for OnlyFans content creators
  • Monetization through pay-per-click from creators/agencies
  • Focuses on high-intent category searches
  • Key Strategy:
    • Ranks high in SEO for specific category searches
    • Connects creators with targeted traffic
    • Fills discovery gap that OnlyFans platform intentionally doesn't provide
  • Run by one person
  • Leverages growth of OnlyFans platform
  • Provides value to both creators seeking traffic and users seeking specific content

Common Success Factors:

  • Aggregate existing content rather than creating new content
  • Fill specific market needs/gaps
  • Low maintenance once systems are built
  • Strong SEO focus
  • Clear monetization model
  • Leverage growth of larger platforms/markets
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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