Stair Step Bootstrapping

A framework for bootstrapping software businesses by starting small and progressively moving to more complex products.

Core Philosophy

• Start with simpler, easier-to-maintain products before complex SaaS apps
• Build experience and revenue gradually
• Focus on sustainable growth through proven steps

The Stair Step Approach

1. First Step: Simple Products

• Build WordPress plugins, Hubspot add-ons, or Salesforce extensions
• Benefits:
  • Less expensive to develop
  • Easier to maintain
  • Lower technical complexity
  • Faster path to revenue

2. Second Step: Revenue Growth

• Grow revenue to $8-10k per month
• Use this income to:
  • Buy out your day job
  • Gain independence
  • Build experience in running a software business

3. Final Step: Complex Products

• Only move to SaaS products after gaining:
  • Experience running software businesses
  • Stable revenue stream
  • Understanding of market dynamics

SaaS Development Considerations

• MVP Costs:
  • Budget: $10-30k for initial development
  • Requires ongoing maintenance budget
• Non-Technical Founders Should:
  • Pre-sell before building
  • Secure enough revenue to justify development costs
  • Have funding source (side job or investors)
  • Maintain relationship with development agency for ongoing support

Key Success Factors

• Start small and validate before scaling
• Build experience before attempting complex products
• Ensure sustainable revenue at each step
• Maintain focus on manageable technical complexity
• Consider long-term maintenance requirements