C-Suite Problem Mining
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A service that helps entrepreneurs discover business opportunities by systematically mining problems and budgets from C-suite executives, particularly focusing on identifying growing budget items and pain points.
Key Components:
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Interview C-Suite Executives:
- Talk to different C-level positions (CEO, CMO, CTO, CHRO, etc.)
- Ask about their problems, stressors, and challenges
- Learn the specific language they use to describe issues
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Budget Analysis:
- Review annual budgets
- Identify large spending categories
- Find which budget items are growing year over year
- Look for areas where they're actively seeking new solutions
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Problem Validation:
- Match identified problems with actual spending
- Focus on areas where money maps to the stated problems
- Look for growing budget items that indicate unsolved problems
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Application Methods:
- Use discovered language for landing pages and ads
- Target solutions where budget is already allocated
- Focus on problems that have demonstrated spending growth
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Alternative Approach for Individuals:
- Review personal spending through tools like Mint
- Analyze trailing 12 months of expenses
- Look at consistent spending patterns across 5-10 friends
- Less profitable but similar methodology to business approach
49:26 - 51:05
Full video: 59:24SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.