C-Suite Problem Mining

A service that helps entrepreneurs discover business opportunities by systematically mining problems and budgets from C-suite executives, particularly focusing on identifying growing budget items and pain points.

Key Components:

  • Interview C-Suite Executives:

    • Talk to different C-level positions (CEO, CMO, CTO, CHRO, etc.)
    • Ask about their problems, stressors, and challenges
    • Learn the specific language they use to describe issues
  • Budget Analysis:

    • Review annual budgets
    • Identify large spending categories
    • Find which budget items are growing year over year
    • Look for areas where they're actively seeking new solutions
  • Problem Validation:

    • Match identified problems with actual spending
    • Focus on areas where money maps to the stated problems
    • Look for growing budget items that indicate unsolved problems
  • Application Methods:

    • Use discovered language for landing pages and ads
    • Target solutions where budget is already allocated
    • Focus on problems that have demonstrated spending growth
  • Alternative Approach for Individuals:

    • Review personal spending through tools like Mint
    • Analyze trailing 12 months of expenses
    • Look at consistent spending patterns across 5-10 friends
    • Less profitable but similar methodology to business approach
49:26 - 51:05
Full video: 59:24
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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