Research Content Framework

A framework for structuring research and content to make it more engaging and actionable. Based on Shaan Puri's system for his researchers.

Core Structure Components

• Frame

  • How to introduce the topic naturally in conversation
  • Creates context and hooks audience interest
  • Example: Instead of just "growth hack", frame it as "Here are 3 favorite growth hacks from the past year"

• Talking Points

  • 4-5 interesting bullet points that support the frame
  • Need to make listeners think "oh that's cool/interesting"
  • Should be specific and memorable details
  • Focus on dense, valuable information

• Take/Takeaway

  • The actionable insight or lesson
  • What should people actually do with this information
  • Example: Don't just monetize with newsletters/communities, monetize by selling the actual product

Implementation Tips

• Fill out all three components for every story/topic
• Even if researchers do it poorly, having the structure helps shape better content
• Use an Excel table to organize the components
• Focus on making each element build on the others cohesively

Key Principles

• Remove fluff and focus on dense, valuable information
• Structure makes content more digestible and memorable
• Frame should naturally lead into the conversation
• Takeaways should be actionable and practical
• System helps filter and improve raw research into usable content

The framework serves as both a research tool and content development system, helping transform raw information into structured, engaging content.