Business-Buying Sweatshirt Campaign
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A story about how Sarah Moore used an unconventional marketing tactic to get business owners' attention while searching for companies to acquire.
"My response rate was awful when reaching out to business owners, so I started doing borderline insane things to get a reply. I took a photo of myself wearing a sweatshirt that said 'I want to buy your business' with a massive grin, and I faxed it out to thousands of businesses a day. To this day, I run into owners who recognize me from those faxes. One of those owners is actually my neighbor now."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.