Crystal E-commerce Test

A weekend experiment selling crystals through an e-commerce store, targeting the female demographic by leveraging celebrity endorsements and keeping costs low through affordable sourcing.

Key Points:

• Market Validation:

  • Female celebrities/influencers actively promote crystals
  • Notable users include Adele (pre-performance), Gwyneth Paltrow (Goop), Kim Kardashian (post-robbery recovery)
  • Strong emotional connection with users (safety, centering, calming effects)

• Business Model:

  • E-commerce store selling crystals
  • Low startup costs ($5-10 to boot up)
  • Easy sourcing with inexpensive crystal supplies
  • Positioned as wellness/self-help product
  • Functions like a "helpful placebo" - provides value through belief

• Results:

  • Broke even with small profit in first couple weekends
  • Validated basic concept viability
  • Limited test duration prevented seeing full potential
  • Not "gangbusters" but showed promise with minimal investment

• Implementation:

  • Quick setup and launch
  • Minimal overhead and logistics
  • Easy to test market response
  • Could be scaled with more time investment