Modern Childhood Reimagined

A framework for creating new business ideas by reimagining childhood favorites with modern technology and tools, while keeping core human desires constant.

Core Framework Concept

  • People's fundamental desires stay the same, but tools and technology evolve
  • Look at what you loved as a kid and reimagine it with today's technology
  • Focus on maintaining the core appeal while updating the delivery method

Examples of Framework in Action

  • Hooked App (Modern Goosebumps)

    • Traditional: Physical books with scary stories
    • Modern: SMS-style scary stories delivered through phones
    • Core desire maintained: Kids' love for thrilling stories
    • Updated delivery: Mobile-first, SMS format
  • Guided Experiences

    • Traditional: In-person tours and guides
    • Modern: GPS-enabled audio tours with rich storytelling
    • Features: Music, sound effects, location-triggered content
    • Applications: City tours, cooking, workouts

Business Validation Points

  • Look for daily activities people regularly engage in

    • Cooking
    • Working out
    • Meditation
    • Tourism
  • Technology enablers

    • AirPods/wireless audio making guided experiences more seamless
    • GPS enabling location-based experiences
    • Smartphones providing universal access

Success Factors

  • Focus on making existing behaviors more efficient
  • Don't try to completely replace traditional methods
  • Find ways to enhance rather than disrupt existing industries
  • Consider subscription-based models ($100/year price point mentioned)
  • Look for activities with high frequency of use

Framework Application Process

  1. Identify beloved childhood experiences
  2. Analyze core appeal and fundamental desires
  3. Consider how modern technology could enhance experience
  4. Validate regular use cases and frequency
  5. Test business model viability
36:40 - 37:14
Full video: 53:03
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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