Modern Childhood Reimagined
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A framework for creating new business ideas by reimagining childhood favorites with modern technology and tools, while keeping core human desires constant.
Core Framework Concept
- People's fundamental desires stay the same, but tools and technology evolve
- Look at what you loved as a kid and reimagine it with today's technology
- Focus on maintaining the core appeal while updating the delivery method
Examples of Framework in Action
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Hooked App (Modern Goosebumps)
- Traditional: Physical books with scary stories
- Modern: SMS-style scary stories delivered through phones
- Core desire maintained: Kids' love for thrilling stories
- Updated delivery: Mobile-first, SMS format
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Guided Experiences
- Traditional: In-person tours and guides
- Modern: GPS-enabled audio tours with rich storytelling
- Features: Music, sound effects, location-triggered content
- Applications: City tours, cooking, workouts
Business Validation Points
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Look for daily activities people regularly engage in
- Cooking
- Working out
- Meditation
- Tourism
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Technology enablers
- AirPods/wireless audio making guided experiences more seamless
- GPS enabling location-based experiences
- Smartphones providing universal access
Success Factors
- Focus on making existing behaviors more efficient
- Don't try to completely replace traditional methods
- Find ways to enhance rather than disrupt existing industries
- Consider subscription-based models ($100/year price point mentioned)
- Look for activities with high frequency of use
Framework Application Process
- Identify beloved childhood experiences
- Analyze core appeal and fundamental desires
- Consider how modern technology could enhance experience
- Validate regular use cases and frequency
- Test business model viability
36:40 - 37:14
Full video: 53:03SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.