Primal Kitchen's $300M Exit
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A story about how Mark Sisson, a health blogger, built and sold his healthy sauce company Primal Kitchen.
"There was a company called Primal Kitchen which sold for $300 million in 2018. It was started by this guy Mark Sisson - he's 68 years old and he's been a health blogger forever. He created Primal Kitchen which makes dressings and sauces.
The reason it was successful is that regular dressings and ketchup are crazy high in sugar. Like an Italian dressing has so much sugar in it. Even Heinz ketchup - the reason why it's that bright red is there's a ton of sugar in it. Heinz has a $45 billion market cap and makes something like $7 billion a year just in sauces and condiments.
So Mark created these healthier alternatives through Primal Kitchen, focusing on low-sugar dressings and sauces, and ended up selling the company for $300 million."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.