Event Revenue Stack

Sam shares a proven event business model that stacks revenue streams by using ticket sales to cover costs while generating profit through sponsorships, particularly targeting underserved communities.

Key Components:

• Event Format:

  • Multiple speakers (15+) who help drive ticket sales
  • Each speaker expected to bring ~25 attendees
  • Simple tech stack using basic platforms like Splash/Eventbrite

• Revenue Stack:

  • Ticket Sales ($20-30 per person):
    • Covers event costs
    • Example: Venue rental ~$3,000
    • Revenue potential: ~$20,000 per event
  • Sponsorships:
    • Primary profit driver
    • Enhanced value when targeting underserved communities
    • B2B component increases sponsor willingness to pay

• Key Success Factors:

  • Low operational complexity
  • Leveraging speaker networks for ticket sales
  • Focus on underserved communities (e.g., women in business)
  • 10-12 events per year feasible
  • More straightforward than traditional conferences

• Profit Model:

  • Event costs covered by ticket sales
  • Sponsorship revenue becomes pure profit
  • Example: $17,000 profit per event ($20,000 revenue - $3,000 costs)