Support Business Partners During Crisis

Conor Grant shares a story about LifeAide, a beverage company that demonstrates strong business community responsibility during crisis times. The company chose to reinvest unexpected profits to help their original small business partners survive difficult times, showing how successful companies can support their early supporters.

Key Points:

• Company Background:

  • Founded in 2011 in California
  • Makes healthier alternative drinks for athletes who might otherwise drink soda post-workout
  • Built initial success through partnerships with local gyms

• Crisis Performance:

  • Experiencing strong sales through major retail channels
  • Seeing significant growth on Amazon, Walmart, and other major retailers
  • Distribution channels are "blowing up" with success

• Community Support Actions:

  • Original gym partners forced to close during crisis
  • Company chose not to abandon these early supporters
  • Created partnership and affiliate programs specifically to help keep gyms open
  • Reinvesting unexpected revenue from large retailers to support smaller partners

• Business Philosophy:

  • Acknowledges they "wouldn't have gotten where they are today" without early small partners
  • Feels deep obligation to support original partners during difficult times
  • Demonstrates how business community can support each other during crisis
  • Shows importance of remembering and supporting early supporters even after achieving success