Jake Paul's Hat Marketing
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A story about how Jake Paul turned a simple hat-stealing stunt into a viral marketing moment.
"Logan Paul was scheduled to fight Floyd Mayweather - it's not even going to be close, it's not even a real contest. During the press conference, Jake Paul stole the show. The fight wasn't trending well because it was so one-sided. Jake Paul goes up to Floyd Mayweather, they're talking trash, and then Jake goes 'gotcha hat' and took his hat and ran away like a third grader on the playground.
Floyd Mayweather tries to fight him because he took his hat, and there's 70 people holding their camera phones recording. The whole thing goes viral on social media. Jake Paul then tripled down on it - while it's going viral, he has his merch guy create 'gotcha hat' hats, puts them up on his store, sells out of them. Then he gets a tattoo on his leg that says 'gotcha hat' and posts that - which goes viral again.
He got a double pump, a second pump of news PR out of it. These guys are good at marketing themselves - they're self promoters by definition."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.