Trust Powers Resale Commerce

A platform called Treat.co that enables brands to host their own secondhand marketplace directly on their Shopify stores, creating a circular commerce model where items can be resold multiple times while the brand maintains control and earns revenue from resales.

Key Points:

• Core Platform Function:

  • Adds a resale marketplace tab/page to existing Shopify stores
  • Enables customers to list and sell used items directly through the brand's store
  • Processes transactions using standard credit card processing

• Benefits for Brands:

  • Creates new revenue stream through % cut of secondhand sales
  • Maintains control over resale experience
  • Legitimizes secondary market under brand umbrella
  • Reduces customer service headaches from unofficial resale channels

• Benefits for Customers:

  • Higher trust than Facebook groups or unofficial marketplaces
  • Streamlined buying/selling process
  • No need for manual PayPal invoicing or Facebook group coordination
  • Verified transaction system through official brand channels

• Solves Common Resale Problems:

  • Eliminates sketchy transactions common in Facebook BST groups
  • Provides structure to previously fragmented resale market
  • Reduces scams and customer service issues
  • Gives brands participation in secondary market value

• Target Market:

  • D2C brands with strong secondary markets
  • Brands experiencing unofficial resale activity
  • Companies wanting to participate in circular commerce