Fictional Brand Licensing

A business strategy to license and commercialize fictional brands from popular TV shows and movies, similar to how Bubba Gump Shrimp successfully turned a movie reference into a $200M+ revenue restaurant chain.

Key Points:

• Target Fictional Brands:

  • Dunder Mifflin (The Office) - Paper company
  • Duff Beer (The Simpsons) - Beer brand
  • Wonka Bars - Chocolate and candy products
  • Sterling Cooper Draper (Mad Men) - Ad agency branding

• 90s Nostalgia Play:

  • Target brands from the 90s that resonate with 30-40 year olds
  • Examples include Warheads, Jinko Jeans, No Fear
  • These brands have low current equity but high nostalgic value

• Licensing Company Structure:

  • Create a nostalgia licensing company that:
    • Buys options on nostalgic brands cheaply
    • Acts as middleman between brand owners and product makers
    • Sells rights to existing manufacturers
    • Profits from successful brand revivals
  • Don't necessarily create products - focus on being the licensing middleman

• Strategy Benefits:

  • Low competition in some categories (like paper companies)
  • Built-in brand recognition
  • Leverage existing fan base from shows/movies
  • Only need few successful hits to be profitable