Hexclad's Revenue Transformation

Sean Frank shares the remarkable growth story of Hexclad, a cookware company that went from humble beginnings to massive success.

"When I met Danny it was 2020, they didn't have a website. He says they did but you couldn't check out on the website. They were selling pans at trade shows and county fairs, cooking up eggs themselves right in Costco roadshow. Not even in Costco - they had to pay to show up at Costco and cook up these eggs.

From 2020, they'll do over a half a billion dollars a year. They got to hundreds and hundreds of millions of dollars in annual turnover with a hundred million+ in profit. Gordon joined the brand, they have Fox as an investor now. Pre all that, they were doing 9 figures in EBITDA a year.

They put years into product development. They actually care about their customers. What it comes down to is respecting your customers. They'll be a fifty-year brand, they'll be a generational brand, and they're crushing it. They're buying Super Bowl ads. They were bootstrapped up until like two years ago - a bootstrap brand getting that done is amazing."