Content Banking System

Ryan Holiday maintains a robust content banking system that allows him to consistently publish daily content across multiple platforms. Here's how he manages it.

Content Banking Overview

• Maintains 2-3 months of pre-written content at all times
• Currently scheduled through October 14th for both Daily Stoic and Daily Dad
• Uses Google Docs to manage content
• Has a tracking document to monitor content status

Content Pipeline Status

• Daily Stoic:
  • 10 pieces ready to record
  • 16 recorded but not scheduled
• Daily Dad:
  • 9 pieces ready to record
  • 8 recorded but not scheduled

Writing Process

• Often writes in batches
• Can write 3 Daily Dad emails in 30 minutes from one-sentence ideas
• Writes majority of content personally (approximately 90%)
• Sometimes works with team (about 10%) to adapt existing content
• Maintains creative control by approving or rewriting all content

Content Distribution Channels

• Daily email newsletters (Daily Stoic and Daily Dad)
• Books
• Podcast (100M+ downloads total)
• YouTube videos
  • Mix of original content and compilation videos
  • Uses team help to translate written content into video format
• Bookstore content

Team Structure

• 10-15 total employees
• Includes bookstore staff
• Team helps translate content into different mediums
• Similar to how books get translated to different languages

Key Success Factors

• Treats content creation like a job with regular output
• Banks content ahead to maintain consistency
• Uses existing written work to generate content for other platforms
• Maintains quality while producing quantity through systematic approach
• Focuses on original ideas but leverages team for formatting and distribution