Swing Big With Conviction

A discussion about making big moves when you have strong conviction, particularly in investments and business decisions. The key insight is that you only need to be right a few times if you bet big enough when you are.

Core Philosophy

  • You'll only be right a few times in life - when you are, swing big
  • Don't need to be right often if you make significant moves when you have conviction
  • Focus on opportunities where you can see potential others might miss

Real World Example: Bitcoin Investment (2013)

  • Recognized Bitcoin's potential early (around $80-90 per coin)
  • Made significant investment (~few hundred thousand dollars)
  • Held through ups and downs due to strong conviction
  • Still holding today based on long-term belief in the technology
  • Used tax implications as reason to avoid selling during highs

Decision Making Framework

  • Look for opportunities that could be "way bigger"
  • Don't need to risk everything - just enough to matter if you're right
  • Hold through volatility if core thesis remains intact
  • Learn from previous missed opportunities
  • Use past experiences to inform future conviction plays

Example: Domain Names in the 90s

  • Father recognized potential of domain names early
  • Bought family name domain but didn't go further
  • Could have bought valuable domains like poker.com, home.com
  • Lesson learned: When you see potential, take significant action
  • Used this lesson to inform later Bitcoin investment

Key Principles

  • Recognize when you have unique insight
  • Act decisively when you have strong conviction
  • Don't need to risk everything - just enough to matter
  • Hold through volatility if core thesis remains intact
  • Learn from missed opportunities to inform future decisions
01:12:50 - 01:15:10
Full video: 01:40:47
KS

Kendall Saville

I am a founder of SEO-driven companies, an investor in exciting ideas, and Board Member of AMRK and Milk Road.

Kendall co-founded the largest US online gambling network which sold to Catena Media (STO: CTM) in 2017 as their largest acquisition to date. He founded i15 Media in March 2020 and sold it to Catena Media (STO: CTM) in September 2021.

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