B2B Influencers Drive Value

Shaan Puri shares his experience about the power of B2B influencing through his investment in Shepherd, revealing how business influencers can drive massive value when paired with quality products.

Key Points:

• B2B Influencer Impact:

  • Not just consumer influencers like Kim Kardashian or Mr. Beast can drive results
  • Business influencers can have similar impact within their niche
  • The key is being respected among business people

• Value Creation Requirements:

  • Must pick good products with good underlying businesses
  • Poor products will fail quickly despite promotion
  • The business needs to be standalone good before influencer involvement

• Real Results Example (Shepherd):

  • Drove 50%+ of leads in 6 months
  • Business tripled in size in 6-9 months
  • Added approximately $35M in value to the business

• Strategic Advantages:

  • Having a large, trust-based audience creates an unfair advantage
  • Can add significant revenue ($1M+ ARR) to businesses
  • Only need to choose wisely and execute well
  • Creates win-win scenarios where both parties benefit significantly

• Key Learning:

  • B2B influencer marketing can be as powerful as consumer influencer marketing
  • The combination of good business + influential promotion can create exponential results
  • Trust and reputation in the business community are crucial assets