Real Estate Media Evolution

A content-first residential real estate media platform called Resi Club that provides news, commentary, and data about housing affordability. Started with a newsletter and plans to expand into broader media and data products.

Key Points:

• Market Opportunity:

  • Housing affordability is worst it's been this century
  • No dominant voice in news commentary and data
  • Residential real estate is world's largest asset class

• Initial Strategy:

  • Partner with former Fortune magazine real estate editor
  • Start with newsletter format
  • Focus on educating people about market conditions
  • Price point: $150/year subscription to start
  • Profitable within first month

• Business Model Evolution:

  • Start: Newsletter
  • Next: Media site
  • Then: Data products
  • Future Potential: Seeding general contractors for affordable housing

• Financial Structure:

  • Initial investment: $100,000
  • Profitable in first month
  • Never touched initial investment

• Target Audience:

  • Home builders
  • Real estate agents
  • Home buyers/sellers
  • Mortgage lenders
  • Industry professionals needing market awareness

• Strategy:

  • Start small and profitable
  • No need for outside funding
  • Increase ambition over time
  • Earn right to expand through performance