Harvard's Case Study Fortune

Harvard's publishing arm generates significant revenue by selling case studies and business content to other institutions and professionals. This model leverages Harvard's brand and academic content through multiple revenue streams.

Key Components:

• Case Study Sales:

  • Primary revenue source within publishing division
  • Sells approximately 5 million case studies annually to other business schools
  • Makes up majority of publishing revenue

• Harvard Business Review:

  • Premium subscription publication
  • 350,000 paying subscribers
  • Operates similar to a "really fancy paid Substack"

• Revenue Structure:

  • Total publishing revenue: $300M annually
  • 34% of Harvard Business School's revenue comes from publishing
  • International revenue growing significantly, up 80%

• Distribution Model:

  • Sells primarily to other business schools
  • Leverages Harvard's brand reputation
  • Functions as an in-house media company

This business model demonstrates how educational institutions can monetize their intellectual property and brand through publishing and content distribution.