Bebo Quiz Growth Hack
Share
A story about how Michael Birch used a quiz to rapidly grow his social network Bebo.
"Michael Birch, who was my investor in my previous company and the original founder of Bebo, had previously sold his company to Tickle, which was a $100 million quiz company. When he left there, he decided to start another social network.
He knew how he was going to seed it - he created the 'Best Friends Quiz.' The concept was 'how well do you know me?' Users would create a quiz by answering questions about themselves, then send it to their friends saying 'Steve, take this quiz, see how well you know me.' The results were posted on their profile.
He got 1 million members in 9 days off this quiz. Their profiles were automatically filled because they had completed a 10-20 question questionnaire about themselves. So now they had both a full profile and their friends connected - it was incredible."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.