Hot Tub Stream Innovation

A story about how Kaitlyn (Amaranth) innovated on Twitch by bringing pool streams indoors, leading to significant growth.

"I started doing pool streams outside a year or two before that. Then girls started doing hot tub blow-up inflatable hot tubs. I think I was the first one to bring it inside my room and I really popularized that one. The hot tub meta probably doubled my growth at least.

I entered the social media space at a time when it wasn't oversaturated, like 2016. It wasn't as crazy as it is now where everyone wants to be an influencer. I think I got really lucky with the timing. I just grew with the platform because I streamed so much.

What separated me from others was I was also making content on pretty much every other platform at the same time - Facebook page, Instagram, Twitter, YouTube. Patreon also boosted my ability to make this my full-time thing because I wasn't relying just on Twitch. I didn't have to keep a day job."